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Simple SMS Marketing Guide

Simple SMS Marketing Guide

What is SMS?

SMS stands for Short Message Service, and are usually 160 characters of text messages to mobile phones. SMS uses a single network, which shall inform the recipient the second message arrives. SMS is very fast and personal communications in a phone call from a better method of perceived confidence.

What is SMS marketing?

SMS marketing is the practice of building lists of mobile numbers that the sending of SMS ads to these lists. Lists can be constructed in many ways, but there is compliance with rules set by the ACMA on how people's consent to be included your lists. Unsolicited commercial messages sent to one person is called spam and is illegal under Australian law on spam, 2003rd Mobile Marketers generally use an SMS system to manage the online process of sending SMS. These bulk sms systems vary in price and features. The best platforms for SMS marketing have a good combination of cheap sms SMS and Web features. Make sure to face an SMS gateway that provides good reputation can vary considerably.

For permission to send SMS

The idea of ​​consensus is that the recipient does not want to get your message and will be useful when you are doing. There are two types of consent.

1. Explicit consent

  • An option in the box on a web form to subscribe. This box must be checked by default, the person completing the form must willingly select the checkbox to indicate they want to hear from you.
  • If you meet someone offline in the form of research or competition, you can contact if you have told them that they would be contacted via e-mail and check the box indicating that he would like to be contacted.
  • Customers who bought in the past 2 years.
  • If someone gives you his business card and you explained that you will contact, you can contact them. If they dropped their business cards in a fishbowl at a trade show, there must be a sign indicating they will be contacted by SMS.

The beneficiary must be clearly aware that he or she may receive marketing messages in the future. You can not send an email to obtain consent: This is in itself an advertisement, as it seeks to establish a business relationship. Detects the consent may be required to prove later.

2. Inferred consent

  • Through a business relationship. If an organization has a strong relationship with the owner of number, as a club member or subscriber of the reception of messages can be implied.
  • Through the publication of a large number of job.

Consent may also be implied by the publication of the numbers of websites, magazines or other publications. The recipient must be able to identify the importance of the message. For example, if you want to send the products of Information Technology, the recipient must identify the IT manager. If there is an indication that he did not want unsolicited commercial messages can not be inferred consent.

Make lists?

Building a portfolio of mobile marketing must be done carefully and good intentions. As mobile numbers and text messages are a very personal way of communicating, people do not want to receive messages from you that your loss of time and are not relevant. By choosing the right people and sending them relevant and useful messages that remain on your list.

Technically, there are 3 ways to add numbers to your list.

  1. SMS's site opt-in box
  2. With an SMS to a number or code effort devoted to short
  3. Manually

Encourage people to join your list?

To get people to join the list of marketing is a variety of ways to encourage them. Some examples:

  1. Run a contest with a prize
  2. Conduct research and share the results of
  3. Predict future sales and discount information
  4. Promises and provide useful, relevant and useful


Since SMS messages are personal, you should follow these rules.

  1. Personalize your message, you add the name of people.
  2. Sign up prominently in the message.
  3. Mention how he came to receive the message.
  4. If you are promoting here, just left the place.

The idea is to get a name and zip code when you collect your data. By collecting this information that you give your recipient a much better experience and are less likely to unsubscribe from your list.

Allow users to opt-out "

By law, a commercial text messages must contain an opt-out method. This can be a phone call, but it is now the industry standard to allow people to respond to a STOP message. This method requires the delivery of a number of response that can receive and process SMS commands. Some software Burst SMS SMS free to include this in their accounts.

Commitment mechanisms

  1. Submitting an ad is one thing, but part of the recipient is another. There are various techniques to activate the receptor
  2. Add a URL to your mobile message, showing them more information and a form of interaction
  3. Include a keyword response that enables people to respond and to get other responses automatically. These can be put in place in order.
  4. Receiving orders and books directly to the answer. Strengthening through the automated message.

Different types of SMS delivery

There are two main types of online delivery of SMS. Direct connection to the SMS gateway is connected directly to the telephone company in your country, and international routing. International routes operated by SMS aggregators that you can use a gateway to provide a more cost effective SMS marketing direct. Some international flights can be very reliable and some vendors are cheap, but you may end up paying the same as a more reliable connection that you pay for undelivered messages.

The best bulk SMS service is a combination of good quality and price of international SMS routing and inexpensive. If you have a service that requires guaranteed delivery, as an emergency or alert, use a direct local connection, but still not 100% guaranteed to offer will give the highest percentage of success. In general, it will cost double though.These are just the basics, but on the basis of these basics, you can develop sophisticated mobile marketing campaigns quickly create lists of thousands of loyal customers. As long as you keep your mailing lists and respect of recipients no longer wish to receive text messages from you, then you will succeed.