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SMS Mobile Marketing - 4 Steps to a Successful Campaign

sms marketing

In 2011, the trend has been marketing via the mobile is considered to be one of the most effective marketing channel. However, if done incorrectly can show the results of little or even no results whatsoever. It is amazing to see the Fortune 500, companies that hold their mobile campaigns with little or no thought processes. Yes, you really need a strategy for your campaign successful. Many companies display an opt-in mobile messaging (ex. Type Reg BLESSED, send to 123456) at the bottom of their web page in small text. The purpose of promotional text messages (SMS) is to build a list of customers, prospects, members or target group.

Some popular restaurants America has adopters of mobile marketing and how they have seen great success. Many things must be learned. For example, the waiter should allow you to know their mobile phone numbers. Mobile marketing is one that is still new and not widely known. But it will be part of the marketing program.
There are 4 steps you must do to make your mobile marketing success:

1. Analyze your business and set goals for your campaign

Know your business. Conduct analysis to determine opportunities for your business. Determine where the SMS mobile marketing can help your business. Ask yourself "What did I accomplish?"

Examples of goals:

  • Generate leads
  • Customer loyalty
  • Communicate
  • Customer retention

This step is the most important part of your campaign. Without goals you will have no direction.

2. Create and manage your ad
Based on your goals, you need to be creative in choosing the elements of the SMS in accordance with your goals. For example, your goal may be to generate visitors to your business. In this case you might want to send your customers a coupon for 30% off all your merchandise. Remember that most platforms capable of sending SMS alerts, reminders, coupons and explosions (mass) message. Another popular element is the text to select and text to win. Stay focused and never lose track of your goals.

3. Master the market by implementing your ads correctly.
Develop marketing materials such as table toppers, VIP cards, posters and outdoor signage. Let everyone know how they can choose to receive alerts, coupons or any of your offer. Channel marketing mix of traditional and mobile marketing are working together to create a successful campaign. If you are planning to put an ad on a TV or commercial radio stations make sure you include your phone number. To motivate your target for opt-in, you need to offer something of value. Maybe freebies or discounts on their next purchase. Once you have built your list of phone numbers, send messages and go to step 4.

4. Measuring the effectiveness of promotions

Measuring results is very important campaign. This will determine the ROI (return on investment). If your campaign strategy does not work on your goal, you have to make some changes. Can be as simple as training your employees to promote your cell phone calls to action in registering or add it on the receipt. The software behind your campaign will determine what you can measure.

You should be able to:

  • Measure how many opt-ins for your campaign
  • Measure the most effective keywords
  • Measure how much you receive a message
  • Generate code to track coupon redemption

If your platform does not allow you to see the results you might want to consider other sources.

Believe it or not, SMS mobile marketing is not rocket science. If you use some basic principles of marketing and you will follow the four steps to successful promotion.

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